Membership: Barriers to Growth

Membership: Barriers to Growth
Growing Inn membership isn’t as straightforward as it used to be. More competition for people’s time and higher expectations around value are just some of the factors that have made it more challenging. As a result, attracting new members—and keeping current ones engaged—may require different strategies than it did even a few years ago.

In this session, we’ll explore some of the external trends shaping membership in 2026 and highlight how some Inns are adapting in creative and practical ways. Following a brief presentation, we’ll conclude with an open discussion for attendees to share experiences, swap ideas and hopefully come away with fresh approaches that you can try with your Inn. 
When
5/21/2026 1:00 PM - 2:00 PM
Where
Virtual
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